Marketing Yourself

The lecture focuses on two main topics:

  • The external tools such as marketing & marketing communication planning tools companies use to market their own services to their clients;
  • The internal tools to better understand our strengths, our values and to more clearly determine our professional vocation.

Your learning outcomes:

  • Determine their values and strengths and, as a result, decide on a clear career direction;
  • Write a personal marketing plan, defining objectives and using the 4 Ps;
  • Apply key basics of graphic design to create an attractive CV that sells;
  • Move forward and ahead professionally.

Download PDF of full course details

Follow us:          
Association of MBAs (AMBA) EFMD EQUIS Accredited Quantitative Techniques for Economics & Management (QTEM)