Lunch Practice & Research Seminar : Public health issues, leadership and communication

John will discuss what charisma is and why it is a potent tool in persuading individuals to undertake a particular course of action. He will briefly discuss modern conceptualizations of charisma and the causal impact of charisma on outcomes, whether in informal settings, business settings, politics and experiment he recently communicated charismatically, to convince individuals to get vaccinated against COVID-19. Alix will explore the challenges of communication and leadership in tackling one of today's major public health issues-vaccine hesitancy-through the lens of the COVID-19 vaccination campaign. The talk will provide insights from both a Swiss and global perspective, highlighting strategies used to build trust, counter misinformation, and promote vaccine uptake.

Dr. Alix Miauton is a general internist (ISFM 2021) currently specializing in tropical diseases, travel medicine, and vaccines. She is also completing a master's degree in public health at the London School of Hygiene and Tropical Medicine. During the COVID-19 pandemic, Dr. Miauton was a medical expert for the vaccination taskforce in the Canton de Vaud. She took part in multiple communication initiatives to inform the public. She also collaborated closely with the Unisanté IT team to develop digital tools aimed at informing the Swiss population (Coronacheck, Coronavax).

John's research is currently focused on charisma, leadership, as well as on research methods. He has published articles in many prestigious journals including Science, Nature Human Behavior, Psychological Science, Academy of Management Journal, Journal of Management, Journal of Applied Psycho-logy, Journal of Operations Management, Entrepreneurship Theory and Prac-tice, and Harvard Business Review, among many others. He is former Editor in Chief of The Leadership Quarterly.