Marketing Research Seminar - Cassie Mogilner Holmes, UCLA

Our most precious resource isn’t money—it’s time. We’re allotted just twenty-four hours a day and live in a culture that keeps us feeling rushed and like we never have enough. Having spent her career studying the interplay between time and happiness, Professor Cassie Mogilner Holmes will be presenting her current research on the unhappiness from having too little time. Cassie will share studies from several projects exploring the prevalence, antecedents, and consequences of time poverty (i.e., the acute feeling of having too much to do and not enough time to do it), with implications for some ways to combat it.