Public thesis defense - Zitian ADAM

The public thesis defense of Zitian ADAM, holder of a bachelor’s degree in financial management from the Chinese Academy of Social Sciences and a master’s degree in finance from WHU – Otto Beisheim School of Management, will take place on

Friday, February 28th, 2025, at 2 PM – Room Internef 126

To obtain the degree of
PhD in Management

Thesis title:
Three Essays on Digital Marketing Strategies for Luxury Brands

Members of the thesis committee:

• Felicitas MORHART, Professor, Faculty of Business and Economics, University of Lausanne. Thesis supervisor.
• Francine PETERSEN, Associate Professor, Faculty of Business and Economics, University of Lausanne. Internal expert.
• Remi DAVIET, Assistant Professor, Wisconsin School of Business, University of Wisconsin-Madison. External expert.
• Yajin WANG, Professor, China Europe International Business School (CEIBS). External expert.
• Valérie CHAVEZ-DEMOULIN, Professor and Vice Dean, Faculty of Business and Economics, University of Lausanne. President.

The session is public.