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Table-ronde Société

Table ronde autour du nouveau livre de Peter John (Kings’ College) intitulé: "How Far to Nudge? Assessing Behavioural Public Policy ", organisée par Martino Maggetti

Le nudge est une modalité d’intervention des pouvoirs publics qui s’exerce par des manipulations de l’architecture du choix des groupes cibles en utilisant les récentes découvertes des sciences comportementales. Le nudge touche beaucoup de domaines, de la définition des options par défaut concernant le choix présumé pour le don d’organes, à l’aménagement de la nourriture dans les cafétérias en vue de favoriser une alimentation équilibrée, aux mesures souples pour encourager l’efficacité énergétique, etc.

Published on 30 Aug 2018
Place
Géopolis, 2879
Format
On site

This book addresses the wave of innovation and reforms that has been called the nudge or behavioural public policy agenda, which has emerged in many countries since the mid-2000s. Nudge involves developing behavioural insights to solve complex policy problems, such as unemployment, obesity and the environment, as well as improving the delivery of policies by reforming standard operating procedures. It reviews the changes that have taken place, in particular the greater use of randomised evaluations, and discusses how far nudge can be used more generally in the policy process. The book argues that nudge has a radical future if it develops a more bottom up approach involving greater feedback and more engagement with citizens. 


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