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Purplewashing : quand le féminisme fait vendre
Isabel Boni-Le Goff a été interviewé par Le Temps au sujet du Purplewashing.
Published on 11 Mar 2020
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Après l’ouragan #MeToo, les thématiques féministes se sont imposées à tous les niveaux de la société. Certaines entreprises s’en servent aujourd'hui pour faire la promotion de leur image et de leurs produits, c'est ce qu'on appelle le purplewashing.