Programs

• Principes de Marketing (Czellar S., Kocher B.) 
• Human Branding (Morhart F.)
• Marketing Research (Czellar S.)
• Integrated Marketing Communications (Schlager T.)
• B-to-B Marketing (Alavi S.)
• Marketing Stratégique (Uhlmann V.)
• Ethique et Marketing (Uhlmann V.)
• Business and Market Research (Schlager T.) University of St. Gallen 

The Master in Management (MScM) program offers many specializations including a specific orientation towards Marketing.

Learn more about MScM

Here are the Marketing Program that we propose:

• Marketing Science (Christen M.) 
• Strategic Marketing (Lacoste S./Hellwig K.)
• Consumer Behavior (Kocher B.)
• Customer Relationship Management (Christen M.)
• Distribution Management (Eckardt Th.)
• E-Marketing & Social Media (Schlager T.)
• New Trends in Product Innovation (Leclerc F.) 
• Business Case (Uhlmann V.)
• Business-to-Business Marketing (TBD)
• Global Marketing (Eckardt Th.)
• Luxury Marketing (Fassnacht M.)
• Non Profit Marketing (TBD)
• Pricing Strategies (Mata J.)

• Design of Empirical Studies (Schlager T.) University of St. Gallen
• Basics in Experimental Research (Schlager T.) University of St. Gallen

The continuing education courses are designed for people having a professional activity, graduated from Universities or for those who need those courses in order to fill the requirements of each program.

The department of Marketing offers a Certificate (CAS) and a Diploma (DAS) in strategic marketing and communication. 

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Here are the courses that we propose:

• Marketing Management EMBA
• Effective Personal Communication CAS / DAS