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Department of Marketing (DMK)

How can simply browsing on Facebook influence the consumer decision making process?
Insights from research at HEC Lausanne-UNIL – While we now all agree that social media play an important role in our purchasing decisions, do we really understand their true side effects, which are more subtle but equally powerful? The recent research carried out by Tobias Schlager, professor at HEC Lausanne-UNIL, and his co-author Christian Hildebrand (University of St. Gallen), sheds light on the Facebook's conventional effect on consumers’ subsequent choices.
New book by Prof. Jean-Claude Usunier
Jean-Claude Usunier, Professor Emeritus at HEC Lausanne, University of Lausanne and an expert in international marketing, has just published his book "Intercultural Business Negotiations" (Routledge).
La Prof. Francine Petersen dans le dernier magazine Allez Savoir!
Allez Savoir! est le magazine de l'Université de Lausanne qui sort trois fois par année. Au sommaire de ce mois-ci, découvrez une interview de la Prof. Francine Petersen autour de ses recherches concernant l'influence des émotions sur les achats.
HEC Lausanne: Twenty-six research projects secure funding in 2018
Twenty-six projects involving researchers from HEC Lausanne, University of Lausanne were selected for grant funding in 2018. The total support will amount to over CHF 20 million, spread over several months or years, and will enable the researchers to create teams while working on their projects. This funding recognizes the excellence of the scientific research carried out at HEC Lausanne.
New appointment at HEC Lausanne: Professor Francine Petersen
Francine Petersen joined the Department of Marketing at HEC Lausanne, University of Lausanne on August 1st, 2018, as an associate professor.
Marketing Department
Anthropole, Office 3035
Ms. Say Cam Nguyen
Tél: +41 21 692 36 50
Fax: +41 21 692 3305
Anthropole - CH-1015 Lausanne
Tel. +41 21 692 36 50
Fax +41 21 692 33 05
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