Information is the lifeblood of decisions. It is a key source of competitive advantage and a major part of developed economies. But information is a peculiar product for which normal business rules do not always apply. Producing more does not necessarily cost more and producing better quality information can result in declining prices. Moreover, all the available information does not automatically result in better decisions or greater happiness. A wealth of information strains our limited attention, it creates more reference points and social comparisons, and it does nothing to reduce the overconfidence bias. In fact, it seems to create more uncertainty and anxiety. This raises many interesting questions about customer behaviour, competitive interactions, and society overall. My specific research interest is to understand through analytic, empirical and experimental methods how information facilitates and undermines firms’ ability to create and capture value, how it impacts the balance between innovation and imitation, and how managers should allocate their limited attention to acquire and process information and make better marketing decisions.