Research

Key Publications

Morhart F., Herzog W., Tomczak T.(2009). Brand-Specific Leadership: Turning Employees into Brand Champions. Journal of Marketing, Vol. 73, No. 5, pp. 122-142.

Devezer B., Sprott D. E., Spangenberg E. R., Czellar S. (2014). Consumer Well-Being: Effects of Subgoal Failures and Goal Importance. Journal of Marketing, 78, 118-134.

Christen M., Sarvary M. (2007). Competitive Pricing of Information: A Longitudinal Experiment. Journal of Marketing Research, Vol. 44, No. 1, pp. 42-56.

Heath Timothy B., Chatterjee S., Basuroy S., Hennig-Thurau T., Kocher B. (2015). Innovation Sequences Over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses. Journal of Marketing, 79 (November), 71-93.

Müller-Stewens J., Schlager T., Häubl G., Herrmann A. (2017). Gamified Information Presentation and Consumer Adoption of Product Innovations. Journal of Marketing, 81(2), 8-24 (Lead article & featured in Journal of Marketing: Research Insights). 

Just Playing Around: Why “Gamifying” an Innovation Can Boost the Bottom Line

 

Best Paper Award

Morhart F., Malär L., Guèvremont A., Girardin F., Grohmann B. (2015). Brand Authenticity: An Integrative Framework and Measurement Scale. Journal of Consumer Psychology, Volume 25, Issue 2. Winner of the 2017 Park Award for the Best Article appearing in Vol. 25 (2015) of the Journal of Consumer Psychology.

Anthropole - CH-1015 Lausanne
Switzerland
Tel. +41 21 692 36 50
Fax +41 21 692 33 05
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