Type of project: | Initiative |
Departement: | Marketing |
Date: | 01.02.2022 - Ongoing |
More Info: | https://originalluxury.org |
In a world where consumers are increasingly concerned about the origins and authenticity of the products they purchase, the Swiss Center for Luxury Research (SCLR), in collaboration with IMD and OriginAll, has launched an unprecedented initiative—focused on luxury transparency and traceability -"ORIGINALLUXURY"
We aim to centralize our endeavors with the ORIGINALLUXURY Consortium, leading up to an annual ORIGINALLUXURY Summit. Situated within the Swiss Center for Luxury Research, this hub will be dedicated to analyzing, displaying, and advocating for the newest technologies and innovations that enhance and empower brands and customers with precise and easily comprehensible information, fostering responsible decision-making. More than just a resource center, our goal is to facilitate collaboration, encourage knowledge exchange, and provide networking opportunities for industry professionals, technology experts, and global specialists.
Creating a Platform for Innovation: At the core of ORIGINALLUXURY is a dynamic digital platform that serves as a reference for sharing the latest innovative developments in the luxury industry, particularly those related to traceability and security technologies. Through partnerships with over 30 brands and 12 technology companies, ORIGINALLUXURY is already gaining traction and fostering collaboration among industry players.
Addressing Pain Points in the Market: The initiative's success is fueled by its deep understanding of the pain points faced by luxury brands, technology providers, and consumers alike. ORIGINALLUXURY identified three key challenges and is actively working to address them:
In addition to its global focus, ORIGINALLUXURY is placing a special emphasis on Africa for its first edition. The African continent, with its vast wealth of raw materials, has long been an integral foundation for the global luxury industry. From the vibrant gemstones and precious metals nestled in its earth to the unique textiles spun by its artisans, Africa's contributions are deeply embedded in the tapestry of luxury. However, as these materials journey from African soils into the hands of global consumers, the imperative for transparency is higher than ever. In line with this focus, the Secretary General of the AfCFTA, H.E: Wamkele Mene, already addressed our members at our previous Luxury Roundtable and ORIGINALLUXURY will be co-leading a Gold Traceability Workshop facilitated by one of Geneva’s leading private banks in October.