All the Public Management and Marketing unit’s teaching, research and consultancy work deal with the management, marketing and communication activities of public and quasi-public organisations.
At the managerial level, the unit’s work in progress is looking at the autonomy of public organisations (becoming “agents” of the public administration) and how public administrations demonstrate their accountability to public institutions and civil society in general.
In the field of marketing and communication, the unit mainly looks at the transparency of public administrations and its effects (Access to Information), and at administrative regions’ public images (Place Marketing and Branding).
